Instagram has put Scottish arts and culture on the map… but is it a devil’s bargain?

Instagram has been credited with putting Scottish arts and culture on the map, highlighting the country's vibrant creative scene to a global audience. This increased visibility has been beneficial for local artists, cultural institutions, and businesses, allowing them to reach a wider audience and gain international recognition.

However, this increased exposure comes with a price, as some argue that the platform's influence can lead to the commercialization of Scottish culture, potentially undermining its authenticity and uniqueness. This raises important questions about the impact of social media on local cultures and the need for a balanced approach to promoting and preserving cultural heritage in the digital age.