Instagram Is Removing Reels Series Linking Starting October 28

USASocial CommerceInstagram ShoppingShoppable VideoSocial CheckoutMinonline · October 22, 2026 at 5:13 PM
Instagram Is Removing Reels Series Linking Starting October 28

Instagram has announced that it will be removing Reels series links starting October 28. This change may impact creators and businesses who have been using these links to drive traffic to their websites or other social media platforms. The removal of Reels series links is likely to affect the way users interact with content on the platform.

The removal of Reels series links matters for social commerce as it may change the way businesses and creators approach marketing and advertising on the platform. Without the ability to include links in Reels series, businesses may need to rely more heavily on Instagram's built-in shopping features, such as Instagram Shopping, to drive sales and traffic to their websites. This change could also impact the effectiveness of influencer marketing campaigns that rely on Reels series links to drive traffic to affiliate websites or other landing pages.

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