Instagram Reportedly Testing ‘Features’ With Up to 90-Minute Horizontal Videos; Series and Live Videos in Reels Also Being Tested

Instagram is reportedly testing a new feature that allows users to upload horizontal videos up to 90 minutes long. The feature is being tested in conjunction with other new features, including Series and Live Videos in Reels. This move could potentially change the way users interact with the platform and create new opportunities for content creators.

The introduction of longer-form videos on Instagram could have significant implications for social commerce, as it could enable creators to produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and conversion rates for brands and businesses using the platform for marketing and sales.