Instagram's 90-minute video push raises a bigger question: Will creators get paid?

Instagram has announced a push for 90-minute videos, raising questions about the potential monetization of this new format for creators. The move is seen as an attempt to compete with other video-centric platforms and to provide more engaging content for users. This development is happening in the context of the global social media landscape, but the article does not specify a particular country.

The introduction of longer videos on Instagram matters for social commerce because it could lead to new opportunities for creators to earn money through ads, sponsorships, or affiliate marketing. However, the key issue is whether Instagram will provide a mechanism for creators to get paid for their content, which is crucial for the sustainability of the creator economy. As social commerce continues to evolve, the relationship between platforms, creators, and brands will be shaped by such developments.