Instagram's 90-minute video push raises a bigger question: Will creators get paid?

Instagram has announced a new feature allowing creators to upload 90-minute videos, raising questions about the potential monetization of this new format. The move is seen as an attempt to compete with other video-centric platforms and provide more opportunities for creators to produce long-form content. This development is happening in the context of the global social media landscape, with Instagram being a major player.

The introduction of longer video uploads on Instagram has significant implications for social commerce, particularly in terms of how creators will be able to monetize their content. As creators produce more long-form videos, they will likely expect to be paid for their work, which could lead to new revenue streams and business models for Instagram and its parent company, Meta. This development matters for social commerce because it highlights the ongoing evolution of the creator economy and the need for platforms to provide sustainable monetization options for their users.