Instagram’s Betting Big on 90-Minute Videos to Beat YouTube. Will Users Actually Watch?

Instagram is betting big on 90-minute videos to compete with YouTube, a strategic move to attract and retain users on its platform. The introduction of longer videos indicates a shift in Instagram's content strategy, aiming to provide users with more comprehensive and engaging content. This move could potentially alter the way creators produce and share content on the platform.

The introduction of 90-minute videos on Instagram has significant implications for social commerce, as it could lead to more in-depth product reviews, tutorials, and live shopping experiences. This could provide businesses and creators with new opportunities to showcase products, build brand awareness, and drive sales. As Instagram continues to evolve its features, it will be important to monitor how users respond to these changes and how they impact the social commerce landscape.