Instagram’s big push into long-form video and the rise of AI models

Instagram is making a significant push into long-form video, a move that could have major implications for the platform's users and creators. The rise of AI models is also being felt, with potential applications in areas such as content creation and advertising. This development is happening globally, with Instagram being a widely used platform across the world.

The move into long-form video and the rise of AI models matters for social commerce because it could lead to new opportunities for creators and businesses to reach their audiences and sell products. Long-form video can be used for in-depth product reviews, tutorials, and other types of content that can help drive sales, while AI models can help with tasks such as personalized product recommendations and automated customer service. This could lead to increased engagement and conversion rates for businesses using the platform.