Instagram's "Features" Is Taking on YouTube With Long-Form 90-Minute Horizontal Videos

Instagram is introducing a new feature that allows users to upload long-form, 90-minute horizontal videos, directly competing with YouTube. This move is expected to significantly impact the social media landscape and alter user behavior on the platform.

The introduction of long-form videos on Instagram matters for social commerce as it provides creators and businesses with more opportunities to produce engaging, in-depth content that can showcase products, services, and experiences. This can lead to increased brand awareness, customer engagement, and ultimately, sales, making Instagram a more attractive platform for social commerce and influencer marketing.