Instagram’s Long-Form Video Push Faces a Familiar Challenge: Can It Keep Viewers Watching?

Instagram is facing a challenge in its push for long-form video content, as it struggles to keep viewers watching. The platform, owned by Meta, has been investing heavily in its video capabilities, but it remains to be seen whether users will engage with longer-form content. This is a familiar challenge for the company, as it has faced similar issues in the past with its IGTV feature.

The success of Instagram's long-form video push is crucial for social commerce, as it could provide a new platform for creators and brands to showcase their products and services. If Instagram can keep viewers watching, it could lead to increased engagement and sales for businesses using the platform. This is particularly important for the social commerce industry, as it continues to evolve and grow.