Instagram is set to roll out long-form videos, hoping to make it appealing to established YouTube creators

Instagram is planning to roll out long-form videos, a move aimed at attracting established YouTube creators to the platform. This development is expected to enhance the content offerings on Instagram and provide creators with more options for expressing themselves and engaging with their audience.

The introduction of long-form videos on Instagram matters significantly for social commerce as it could lead to increased engagement, more diverse content, and potentially new monetization opportunities for creators. This could also influence how brands and advertisers approach their marketing strategies on the platform, possibly leading to more interactive and immersive experiences for users.