Instagram is set to roll out long-form videos, hoping to make it appealing to established YouTube creators

Instagram is planning to introduce long-form videos, aiming to attract established YouTube creators to its platform. This move is expected to enhance the user experience and provide more opportunities for content creators. The introduction of long-form videos on Instagram will enable creators to produce more in-depth and engaging content, potentially increasing user engagement and retention.

The introduction of long-form videos on Instagram has significant implications for social commerce, as it will provide creators with more opportunities to showcase products, services, and experiences. This could lead to increased brand partnerships, affiliate marketing, and influencer collaborations, ultimately driving sales and revenue. As a result, Instagram's new feature is likely to have a positive impact on the social commerce industry, making it an attractive platform for both creators and brands.