Instagram Takes Aim at YouTube With 90-Minute Features

Instagram is introducing a new feature that allows users to upload videos up to 90 minutes long, a move seen as a direct challenge to YouTube's dominance in the video-sharing space. This new feature is expected to change the way creators produce and share content on the platform, potentially leading to more engaging and immersive experiences for users.

The introduction of 90-minute features on Instagram has significant implications for social commerce, as it opens up new opportunities for creators to produce long-form content, such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and conversion rates, making Instagram a more attractive platform for brands and businesses looking to reach their target audiences.