Instagram takes aim at YouTube with new 90-minute video test

Instagram is testing a new feature that allows users to upload videos up to 90 minutes long, a move that could potentially challenge YouTube's dominance in the video-sharing space. This development is significant for the social media landscape, particularly in the context of social commerce, where video content plays a crucial role in product discovery and influencer marketing.

The introduction of longer video uploads on Instagram could have a substantial impact on social commerce, enabling creators to produce more in-depth content such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and conversion rates for brands and influencers, making Instagram a more attractive platform for social commerce activities. As a result, businesses may need to reassess their social media strategies to incorporate longer-form video content.