Instagram takes second shot at long videos, but creators say Features may be a tough sell

Instagram is attempting to introduce long-form videos again, a feature that may be challenging to sell to creators. The platform's previous efforts to incorporate longer videos have been met with lukewarm reception, and it remains to be seen whether this new push will be more successful.

The success of Instagram's long-form video feature is crucial for social commerce, as it could provide creators with more opportunities to showcase products and engage with their audience. However, creators may be hesitant to adopt the feature if it does not offer sufficient monetization options or if the platform's algorithm does not prioritize their content.