Instagram takes on YouTube with 90-minute videos, and Aussie brands are ready

Instagram has announced the ability to upload 90-minute videos, a feature that could rival YouTube and provide new opportunities for Australian brands to create longer-form content. This update allows Aussie brands to produce more in-depth and engaging content for their audiences, potentially increasing their reach and influence on the platform.

The introduction of longer videos on Instagram matters for social commerce as it enables brands to create more immersive and interactive content, such as product demonstrations, tutorials, and behind-the-scenes footage. This can lead to increased engagement, conversions, and ultimately, sales. As a result, Australian brands are preparing to leverage this new feature to enhance their social commerce strategies and connect with their customers more effectively.