Instagram Takes On YouTube? 90-Minute Video Test Begins; Here's What We Know

Instagram has begun testing a new feature that allows users to upload videos up to 90 minutes long, a significant increase from the previous 60-minute limit. This move is seen as a challenge to YouTube's dominance in the long-form video space. The test is currently underway, and it's unclear when or if the feature will be rolled out to all users.

The introduction of longer videos on Instagram has significant implications for social commerce, as it could enable creators to produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and sales for brands and creators, making Instagram a more attractive platform for social commerce. As a result, businesses and creators may need to adapt their strategies to take advantage of this new feature.