Instagram takes on YouTube with new 90-minute horizontal video format

Instagram has introduced a new 90-minute horizontal video format, directly competing with YouTube. This move allows creators to produce longer-form content, potentially changing the way they engage with their audience and monetize their influence. The update is expected to impact the social media landscape, particularly for creators who have built a large following on the platform.

The introduction of longer videos on Instagram matters significantly for social commerce as it opens up new avenues for creators to showcase products, share detailed reviews, and collaborate with brands in more comprehensive ways. This could lead to an increase in shoppable content, affiliate marketing, and influencer partnerships, ultimately driving sales and revenue through the platform. As social commerce continues to evolve, Instagram's new feature is poised to play a crucial role in shaping the future of online shopping and brand engagement.