Instagram Takes on YouTube With a New 90-Minute Horizontal Video

Instagram has introduced a new feature allowing users to upload 90-minute horizontal videos, a move seen as a challenge to YouTube's dominance in the video-sharing space. This development is expected to significantly impact the way creators produce and share content on the platform.

The introduction of longer video uploads on Instagram matters for social commerce as it provides creators with more flexibility to produce in-depth content, such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and sales for businesses and creators leveraging the platform for marketing and e-commerce purposes.