Instagram Takes on YouTube With New 90-Minute Video Feature

Instagram has introduced a new feature that allows users to upload videos up to 90 minutes long, directly competing with YouTube. This move is expected to change the way creators produce and share content on the platform. The feature is available to all users, and it is anticipated that it will have a significant impact on the social media landscape.

The introduction of this feature matters for social commerce as it provides creators with more opportunities to produce long-form content, such as product reviews, tutorials, and live streams, which can be monetized through ads, sponsorships, and affiliate marketing. This can lead to increased engagement and sales for businesses and creators, making Instagram a more attractive platform for social commerce. As a result, businesses and creators will need to adapt their strategies to take advantage of this new feature.