Instagram is testing landscape videos of up to 90 minutes

Instagram is testing a new feature that allows users to upload landscape videos of up to 90 minutes. This update could potentially change the way users create and consume content on the platform. The test is currently underway, and it is unclear when or if the feature will be rolled out to all users.

This update matters for social commerce because it could provide creators with more flexibility and options for producing content. Longer videos could be used for product demos, tutorials, or other types of content that require more time to showcase a product or service. This could lead to more engaging and effective marketing campaigns on the platform.