Instagram Testing New 90 Minute Video Feature

Instagram is testing a new feature that allows users to upload videos up to 90 minutes long. This development was reported by IMDb, suggesting a significant increase in video length limits on the platform. The introduction of longer video capabilities could have implications for content creators and users alike.

The ability to upload longer videos on Instagram matters for social commerce as it opens up more opportunities for in-depth product reviews, detailed tutorials, and lengthy live streams. This could enhance the shopping experience on the platform, allowing creators to provide more comprehensive content that showcases products or services, potentially increasing Engagement and sales.