Instagram Testing New 90 Minute Video Feature

Instagram is testing a new feature that allows users to upload videos up to 90 minutes long, according to a recent report. This feature is currently being tested and has not been officially announced by Instagram. The test is likely aimed at competing with other video-sharing platforms and enhancing user experience.

The introduction of this feature could have significant implications for social commerce, particularly in the realm of influencer marketing and shoppable video content. Longer videos could provide more opportunities for creators to showcase products, share their experiences, and engage with their audience, potentially driving sales and increasing brand awareness.