Instagram Testing New 90 Minute Video Feature

Instagram is testing a new feature that allows users to upload videos up to 90 minutes long. This feature is currently being tested and has not been officially announced by the company. The test is likely aimed at competing with other video-sharing platforms and enhancing user experience.

The introduction of longer video uploads on Instagram could have significant implications for social commerce, particularly in the realm of influencer marketing and shoppable content. With longer videos, creators can produce more in-depth product reviews, tutorials, and demos, potentially increasing engagement and driving sales. This feature could also pave the way for new formats of live commerce and video shopping.