Instagram Tests 90-Minute Features Videos For Select US Creators

Instagram is testing a new feature that allows select US creators to upload videos up to 90 minutes long. This move is expected to enhance the platform's video capabilities and provide more opportunities for creators to produce long-form content. The test is currently limited to a small group of creators in the US.

The introduction of longer video features on Instagram has significant implications for social commerce. It could lead to more in-depth product reviews, tutorials, and live shopping experiences, potentially increasing user engagement and driving sales. As a result, businesses and creators may need to adapt their content strategies to take advantage of this new feature.