Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators

Instagram is testing 90-minute horizontal videos, a significant expansion of its video capabilities, in a bid to attract podcasters and creators to the platform. This move could potentially disrupt the traditional podcasting landscape and provide new opportunities for creators to produce and distribute long-form content.

The introduction of longer videos on Instagram matters for social commerce as it could lead to increased engagement and monetization opportunities for creators, who can now produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. This development also underscores the growing importance of video content in social commerce, as platforms continue to evolve and compete for creator attention and user engagement.