Instagram Tests 90-Minute Horizontal Videos in Push Against YouTube

Instagram is testing 90-minute horizontal videos, a move seen as a push against YouTube. This new feature allows creators to produce longer-form content, which could lead to increased engagement and more opportunities for monetization. The test is likely aimed at attracting more creators to the platform and expanding its video offerings.

This development matters for social commerce as it could lead to more immersive shopping experiences and increased discoverability for products and brands on Instagram. With longer videos, creators can provide more in-depth product reviews, tutorials, and demos, making it easier for users to make informed purchasing decisions. As social commerce continues to evolve, features like this will play a crucial role in shaping the future of online shopping.