Instagram Tests 90-Minute Horizontal Videos With Adam Mosseri, Competing With YouTube: who 14 outlets blamed

Instagram is testing 90-minute horizontal videos, a feature that could potentially compete with YouTube. The test was announced by Adam Mosseri, and 14 outlets have reported on the development. This new feature could allow creators to produce longer-form content, potentially changing the way users interact with the platform.

The introduction of longer videos on Instagram matters for social commerce because it could provide creators with more opportunities to showcase products, services, and experiences. This could lead to increased engagement, sales, and brand awareness, ultimately benefiting both creators and businesses. As a result, social commerce platforms like Instagram may become even more crucial for companies looking to reach their target audiences.