Instagram Tests 90-Minute Horizontal Videos To Challenge YouTube

Instagram is testing 90-minute horizontal videos, a feature that could potentially challenge YouTube's dominance in the video-sharing space. This move is seen as an attempt by Instagram to expand its video capabilities and provide users with more options for creating and sharing content.

The introduction of longer videos on Instagram matters for social commerce as it could lead to increased engagement and interaction between creators and their audiences. This, in turn, could create new opportunities for influencer marketing, shoppable videos, and other social commerce features, ultimately changing the way users discover and purchase products on the platform.