Instagram tests 90-minute horizontal videos to challenge YouTube

Instagram is testing 90-minute horizontal videos, a feature that could potentially challenge YouTube's dominance in the video-sharing space. This move is likely to impact the way creators produce and share content on the platform, as well as how users consume it.

The introduction of longer-form videos on Instagram matters for social commerce as it could lead to more immersive and engaging shopping experiences. Creators could use these longer videos to showcase products, share tutorials, or provide in-depth reviews, potentially driving sales and increasing brand awareness.