Instagram tests 90-minute horizontal videos in shift towards long-form content

Instagram is testing 90-minute horizontal videos, marking a shift towards long-form content on the platform. This new feature is currently being tested and may potentially change the way users interact with the app. The introduction of longer videos could provide more opportunities for creators to produce in-depth content.

The shift towards long-form content on Instagram matters for social commerce as it could lead to more engaging and immersive shopping experiences. With longer videos, creators can provide detailed product reviews, tutorials, and demonstrations, potentially increasing the effectiveness of influencer marketing and affiliate commerce. This change could also lead to new opportunities for brands to showcase their products in a more comprehensive way.