Instagram tests 90-minute long-format videos to take on YouTube

Instagram is testing a new feature that allows users to upload 90-minute long-format videos, a move that could potentially challenge YouTube's dominance in the video-sharing space. This development is significant as it indicates Instagram's efforts to expand its capabilities and offer more diverse content options to its users.

The introduction of longer videos on Instagram could have significant implications for social commerce, as it could enable creators to produce more in-depth content, such as product reviews, tutorials, and live shopping experiences. This could lead to increased engagement and conversion rates, making Instagram a more attractive platform for businesses and creators looking to reach their target audiences.