Instagram tests 90-minute long-form videos to take on YouTube: When will it launch in India?

Instagram is testing 90-minute long-form videos, a move that could potentially challenge YouTube's dominance in the video-sharing space. This development is particularly noteworthy in India, where the launch of this feature is eagerly anticipated. The introduction of longer-form videos on Instagram could significantly alter the way users interact with the platform, potentially leading to new opportunities for content creators and marketers.

The introduction of 90-minute long-form videos on Instagram matters significantly for social commerce, as it could pave the way for more in-depth product reviews, tutorials, and other marketing content. This could lead to increased engagement and potentially drive sales, making Instagram an even more attractive platform for businesses and marketers. As social commerce continues to evolve, the ability to create and share longer, more detailed content could become a key factor in determining success on the platform.