Instagram tests 90-minute long-form videos: Know whether it could challenge YouTube's dominance in India

Instagram is testing 90-minute long-form videos, a move that could potentially challenge YouTube's dominance in the video-sharing space. This new feature allows creators to upload longer videos, which could lead to more engaging content and increased user interaction. The test is currently underway, and its impact on the social media landscape is being closely watched.

The introduction of longer videos on Instagram could have significant implications for social commerce in India. With more time to showcase products and services, creators and brands may be able to produce more in-depth content, such as product reviews, tutorials, and demonstrations, which could lead to increased sales and revenue. This development could also pave the way for new marketing strategies and advertising opportunities on the platform.