Instagram tests 90-minute videos for creators

Instagram is testing a new feature that allows creators to upload 90-minute videos, according to a report from Indian Broadcasting World. This move is seen as an attempt to compete with other video-sharing platforms such as YouTube and TikTok. The testing of longer videos on Instagram is expected to provide more opportunities for creators to produce high-quality content and engage with their audience.

The introduction of 90-minute videos on Instagram is significant for social commerce as it can lead to more interactive and immersive shopping experiences. Creators can use longer videos to showcase products, provide detailed reviews, and offer tutorials, which can help drive sales and increase brand engagement. This feature can also lead to more effective influencer marketing and affiliate marketing campaigns, making Instagram a more attractive platform for social commerce.