Instagram tests 90-minute videos in bid to challenge YouTube

Instagram is testing 90-minute videos, a significant increase from its current 60-minute limit, in an effort to challenge YouTube's dominance in the video-sharing space. This move could potentially attract more creators and users to the platform, providing them with more flexibility and options for content creation.

This development matters for social commerce as it could lead to more immersive and engaging content, such as longer-form product reviews, tutorials, and live shopping experiences. With the ability to upload longer videos, creators and brands may be able to showcase their products and services in a more detailed and compelling way, potentially driving more sales and revenue through Instagram's shopping features.