Instagram Tests 90-Minute Videos: Is It Preparing To Take On YouTube?

Instagram is testing 90-minute videos, which could potentially position the platform to compete with YouTube. This new feature allows creators to upload longer-form content, which may attract more users and increase engagement on the platform. The test is currently underway, and its impact on the social media landscape is being closely watched.

The introduction of longer videos on Instagram matters for social commerce because it could lead to more in-depth product reviews, tutorials, and live shopping experiences. Creators may use this feature to showcase products in more detail, potentially increasing sales and revenue for brands. This development could also lead to more immersive and engaging shopping experiences for users, further blurring the lines between social media and e-commerce.