Instagram Tests 90-Minute Videos as It Takes on YouTube, but Creators Still Aren’t Getting Ad Revenue

Instagram is testing 90-minute videos, a significant increase from its previous 60-minute limit, as it aims to compete with YouTube. This move could potentially attract more creators to the platform, but despite this, creators are still not receiving ad revenue. The test is part of Instagram's efforts to expand its video capabilities and provide more opportunities for creators to produce long-form content.

This development matters for social commerce as it highlights the ongoing struggle of creators to monetize their content on Instagram. The lack of ad revenue for creators may hinder their ability to produce high-quality content, which could ultimately affect the platform's e-commerce capabilities. As Instagram continues to evolve and compete with other video-sharing platforms, it will be crucial for the company to address the concerns of its creators and provide them with more opportunities to earn revenue.