Instagram tests 90-minute videos as it looks to challenge YouTube and retain creators: What is 'Features'?

Instagram is testing 90-minute videos, a new feature that could challenge YouTube's dominance and help the platform retain creators. The move is seen as an effort to provide more options for content creators and increase user engagement.

This development matters for social commerce as it could lead to more opportunities for creators to showcase products and services, potentially driving sales and revenue. Longer videos could also enable more in-depth product reviews, tutorials, and other content that facilitates social shopping.