Instagram Tests 90-Minute Videos in Fresh Push to Challenge YouTube

Instagram is testing 90-minute videos, a significant increase from its current 60-minute limit, in a bid to challenge YouTube's dominance in the video-sharing space. This move is part of Instagram's efforts to expand its features and attract more creators and users to its platform.

The introduction of longer videos on Instagram matters for social commerce as it provides creators with more opportunities to produce high-quality, engaging content that can showcase products, services, and experiences in a more detailed and immersive way, potentially driving sales and revenue through Instagram's shopping features.