Instagram tests 90-minute videos with new Features format to take on YouTube

Instagram is testing a new feature that allows users to upload 90-minute videos, a significant increase from the current 60-minute limit. This new feature is part of Instagram's efforts to take on YouTube and become a more viable platform for long-form video content. The test is currently underway, with a select group of users having access to the new feature.

This development matters for social commerce as it could lead to more immersive and engaging content from creators and brands, potentially driving sales and increasing brand awareness. With longer videos, creators can provide more in-depth product reviews, tutorials, and demos, making it easier for users to make informed purchasing decisions. As a result, Instagram's new feature could further blur the lines between social media and e-commerce, making it an even more important platform for businesses and creators alike.