Instagram Tests 90-Minute Videos As It Moves Into YouTube’s Territory

Instagram is testing 90-minute videos, a move that brings the platform into YouTube's territory. This new feature allows creators to upload longer-form content, potentially changing the way users interact with the app. The test is part of Instagram's efforts to expand its video capabilities and provide more options for creators to produce and share content.

The introduction of 90-minute videos on Instagram matters for social commerce as it could lead to more in-depth product reviews, tutorials, and live shopping experiences. This could be a game-changer for influencers and brands looking to showcase their products in a more detailed and engaging way, potentially driving sales and increasing brand awareness. As Instagram continues to evolve its video features, it will be interesting to see how creators and brands leverage this new capability to reach their audiences.