Instagram tests 90-minute videos as it looks to challenge YouTube and retain creators: What is 'Features'?

Instagram is testing 90-minute videos as part of its efforts to challenge YouTube and retain creators. This move is seen as a significant development in the social media landscape, particularly in the context of video content creation and consumption. The test is part of Instagram's 'Features' initiative, which aims to enhance user experience and provide more options for content creators.

This development matters for social commerce as it could potentially lead to increased engagement and interaction on the platform, creating new opportunities for brands and creators to collaborate and reach their target audiences. Longer videos could also enable more in-depth product reviews, tutorials, and other forms of shoppable content, further blurring the lines between social media and e-commerce. As Instagram continues to evolve, its impact on the social commerce landscape is likely to grow.