Instagram tests 90-minute widescreen videos to take on YouTube

Instagram is testing a new feature that allows users to upload 90-minute widescreen videos, a move seen as a challenge to YouTube's dominance in the video-sharing space. This development is expected to significantly impact the way creators produce and share content on the platform.

The introduction of longer-form video content on Instagram has significant implications for social commerce, as it provides creators with more opportunities to showcase products, share detailed reviews, and engage with their audience in a more immersive way. This could lead to increased brand partnerships and affiliate marketing opportunities, ultimately driving sales and revenue for businesses and creators alike.