Instagram Tests 90 Minutes Long Horizontal Videos to Compete With YouTube

Instagram is testing a new feature that allows users to upload 90 minutes long horizontal videos, a move that is seen as an attempt to compete with YouTube. This feature is expected to provide creators with more flexibility and options for uploading long-form content.

The introduction of longer videos on Instagram is significant for social commerce as it provides creators with more opportunities to showcase products and services in a more detailed and engaging way. This could lead to increased sales and revenue for businesses and creators who use the platform for marketing and advertising purposes.