Instagram Tests Features, 90-Minute Videos Aimed at YouTube

Instagram is testing new features, including the ability to upload 90-minute videos, in an effort to compete with YouTube. This move suggests that the platform is looking to expand its content offerings and attract more creators. The test is currently underway, with select users able to upload longer videos.

This development matters for social commerce as it could lead to more immersive and engaging content on the platform, potentially driving sales and increasing brand awareness. Longer videos could also enable creators to produce more in-depth product reviews, tutorials, and other content that showcases products in a more detailed way, which could be beneficial for brands and advertisers.