Instagram tests ‘Features’ long-form videos, but missing YouTube’s ad share for now

Instagram is testing a new feature called 'Features' that allows users to upload long-form videos, similar to YouTube. However, unlike YouTube, Instagram's feature does not currently offer ad sharing for creators. This new feature is part of Instagram's efforts to expand its video offerings and compete with other social media platforms.

The introduction of long-form videos on Instagram has significant implications for social commerce, as it provides creators with more opportunities to produce high-quality content and engage with their audiences. This can lead to increased sales and brand awareness, making Instagram a more attractive platform for businesses and influencers alike. As social commerce continues to grow, features like 'Features' will play a crucial role in shaping the industry.