Instagram Tests Features Long-Form Videos Up to 90 Minutes

Instagram is testing a new feature that allows users to upload long-form videos up to 90 minutes, according to recent reports. This move is seen as an attempt by the platform to compete with other social media sites, such as YouTube and TikTok, which have already introduced similar features. The test is currently ongoing, and it is unclear when the feature will be rolled out to all users.

The introduction of long-form videos on Instagram has significant implications for social commerce, as it provides creators and brands with more opportunities to produce engaging and in-depth content. This could lead to increased brand awareness, customer engagement, and ultimately, sales. With the rise of social commerce, platforms like Instagram are looking for ways to support creators and businesses in producing high-quality content that resonates with their audiences.