Instagram tests long-form horizontal video in new push to challenge YouTube

Instagram is testing long-form horizontal video, a new feature that could challenge YouTube's dominance in the video-sharing space. This move is part of Instagram's efforts to expand its capabilities and attract more creators and users to its platform. The test is likely to interest social media enthusiasts and content creators who are looking for alternative platforms to share their content.

The introduction of long-form horizontal video on Instagram matters for social commerce as it could pave the way for more immersive and engaging shopping experiences. With this feature, brands and creators can produce high-quality, long-form content that showcases products, services, or experiences, potentially driving sales and increasing customer engagement. As social commerce continues to evolve, Instagram's new feature could play a significant role in shaping the future of online shopping.