Instagram Tests Long-Form Video Feature to Compete with YouTube’s Monetization Model

Instagram is testing a long-form video feature to compete with YouTube's monetization model, according to recent reports. This move is seen as an attempt by Instagram to provide creators with more options for monetizing their content and to increase user engagement on the platform. The feature is currently being tested and its availability is not yet widespread.

This development is significant for social commerce as it could potentially change the way creators produce and monetize content on Instagram. With the ability to create long-form videos, creators may be able to produce more in-depth content, such as product reviews or tutorials, which could lead to increased sales and revenue for brands. This could also lead to more brands partnering with creators to produce sponsored content, further increasing the importance of social commerce on the platform.