Instagram tests long-form videos of up to 90 minutes, plans TV app updates and linked reels for creators

Instagram is testing long-form videos of up to 90 minutes and plans to update its TV app and introduce linked reels for creators. This move is expected to enhance the platform's video capabilities and provide more opportunities for creators to produce and share content.

The introduction of long-form videos and linked reels on Instagram is significant for social commerce as it allows creators to produce more engaging and interactive content, potentially driving sales and increasing brand awareness. This update also underscores the growing importance of video content in social commerce, enabling businesses and creators to connect with their audiences more effectively.